Scientific Communication in a Multimedia Society

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In a world overwhelmed by dramatic events, research-based knowledge is an anchor for modern society. Effective communication is pivotal to correctly convey an understanding of scientific research and to counteract the spread of false news.

The more complex the issues and difficult their explanation to non-scientists, all the greater the risk that inept communication raises false expectations or mistrust. Research results have important medical, ethical, technological, and social outcomes but are oftentimes not made meaningful or useful. Speakers, researchers, communication experts, and science popularizers can help the public gain a clear of perception of their various roles and skills. The use of video and multimedia presentation is essential for communication to effectively reach all members of society.


Andrea Calvo is associate professor of neurology, Rita Levi Montalcini Department of Neuroscience, University of Turin. Since 2021 he is coordinator of the doctorate research program.

Silvia De Marchis is a neurobiologist and associate professor of comparative anatomy and cytology, Department of Life Sciences and Systems Biology, University of Turin. She conducts research at the Neuroscience Institute Cavalieri Ottolenghi (NICO); she is president of the scientific committee of the Aldo Fasolo award.

Giuseppe Tipaldo is associate professor, Department of Cultures, Politics, and Society, University of Turin, where he teaches courses on the sociology of pseudoscience and digital methods for social research. He is chiefly interested in the new media and the effects of false news (in technology and science) on contemporary liberal democracies.

Beatrice Mautino is a science popularizer and communicator. She writes for the magazine Le Scienze and curates the column La ceretta di Occam; she is a founding member of Frame – Divagazioni scientifiche, an association that organizes scientific and cultural events. Together with Emanuele Menietti she conducts the weekly podcast Ci vuole una scienza on Post.

Samer Angelone is associate researcher, Department of Evolutionary Biology and Environmental Studies, University of Zurich, president of the Swiss Science Film Academy, and director of the Global Eco Film Festival.


The event is organized jointly with the Aldo Fasolo Award for neuroscience communication.


The Aldo Fasolo Award is promoted by the doctorate program in neuroscience, University of Turin, and organized in collaboration with the InToBrain Association. Since 2015 it engages young neuroscientists in the popularization of the results of their research via the use of educational video presentations. It provides an excellent example of how scientific communication can be done by the people directly involved. More so than other scientific fields, the neurosciences pose a particular challenge. Exploring the brain and understanding its functions bring various disciplines into dialogue with one another: basic research in neurobiology, clinical and cognitive neuroscience. Rendering such information accessible is no simple task.

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