{"id":5156,"date":"2025-04-01T10:58:00","date_gmt":"2025-04-01T08:58:00","guid":{"rendered":"https:\/\/www.festivalcinemambiente.it\/?p=5156"},"modified":"2025-06-02T14:26:37","modified_gmt":"2025-06-02T12:26:37","slug":"5156","status":"publish","type":"post","link":"https:\/\/www.festivalcinemambiente.it\/en\/5156\/","title":{"rendered":"FOOD JAM SESSION"},"content":{"rendered":"<p><strong>TUESDAY, JUNE 3<\/strong><br \/>\n<strong>Orto Botanico dell\u2019Universit\u00e0 di Torino<\/strong><br \/>\n<strong>6 p.m.<\/strong><\/p>\n<p><strong>June 3 | June 15, 2025<\/strong><br \/>\n<strong>OPENING HOURS ORTO BOANICO<\/strong><\/p>\n<ul>\n<li><strong>Weekdays:<\/strong> 10 am &#8211; 4 pm<\/li>\n<li><strong>Saturday:<\/strong> 2:30 pm &#8211; 7 pm<\/li>\n<li><strong>Sunday: <\/strong>10 am &#8211; 7 pm<\/li>\n<\/ul>\n<p><strong>Sound and Food Perception<\/strong><\/p>\n<p>An interactive installation by Vincenzo Guarnieri<\/p>\n<p>We use not only our mouth, eyes, nose, and hands to eat but also our ears.<\/p>\n<p>When we think about which of our senses are involved in eating, the sense of hearing doesn\u2019t usually come to mind, yet neuroscience has demonstrated that sound can influence our perception of the food we eat, drink, prepare, and buy. Sound can make a dish more savory or sweeter without additional salt or sugar. We can tell when a food product is good by the sound it makes while we\u2019re chewing it or imagine its goodness when opening the package or pronouncing its name. This type of information is essential for chefs and neuromarketers alike. It\u2019s something everyone should know about, too.<\/p>\n<p>The installation provides a performative multisensory experience that combines food and drink, volume and frequency. Visitors stand with a music score in front of them and improvise sounds using simple gestures. The result is unpredictable, a sort of \u201csound soup\u201d that tastes good or horrid or hot or cold or sweet or bitter, light or\u2026<\/p>\n<p>Vincenzo Guarnieri created on the same theme the installation entitled \u201cFood Sound \u2013 il suono nascosto del cibo\u201d currently on show at <a href=\"https:\/\/www.muse.it\/\">MUSE &#8211; Museo delle Scienze di Trento<\/a> until 11 January 2026.<\/p>\n<p><strong>Credits<\/strong><br \/>\nAuthor: Vincenzo Guarnieri<br \/>\nScientific committee and sound production<br \/>\nMassimiliano Zampini &#8211; Centro Interdipartimentale Mente\/Cervello (CIMeC), Universit\u00e0 di Trento<br \/>\nLouena Shtrepi, Davide Cetani e Lorenzo Lavagna &#8211; Politecnico di Torino<br \/>\nLuisa Torri e Riccardo Migliavada &#8211; Universit\u00e0 di Scienze gastronomiche di Pollenzo (CN)<br \/>\nProject partner: MUSE &#8211; Museo delle Scienze di Trento<br \/>\nInteraction design, set up, and service: Fabio Lombardo e Rajan Craveri (VI.MA)<\/p>\n<p><img loading=\"lazy\" class=\"alignnone  wp-image-5378\" src=\"https:\/\/www.festivalcinemambiente.it\/wp-content\/uploads\/2025\/04\/GetAttachmentThumbnail-300x125.jpg\" alt=\"\" width=\"1178\" height=\"491\" srcset=\"https:\/\/www.festivalcinemambiente.it\/wp-content\/uploads\/2025\/04\/GetAttachmentThumbnail-300x125.jpg 300w, https:\/\/www.festivalcinemambiente.it\/wp-content\/uploads\/2025\/04\/GetAttachmentThumbnail-1024x428.jpg 1024w, https:\/\/www.festivalcinemambiente.it\/wp-content\/uploads\/2025\/04\/GetAttachmentThumbnail-75x31.jpg 75w\" sizes=\"(max-width: 1178px) 100vw, 1178px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TUESDAY, JUNE 3 Orto Botanico dell\u2019Universit\u00e0 di Torino 6 p.m. June 3 | June 15, 2025 OPENING HOURS ORTO BOANICO Weekdays: 10 am &#8211; 4 pm Saturday: 2:30 pm &#8211; 7 pm Sunday: 10 am &#8211; 7 pm Sound and Food Perception An interactive installation by Vincenzo Guarnieri We use not only our mouth, eyes,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/posts\/5156"}],"collection":[{"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/comments?post=5156"}],"version-history":[{"count":6,"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/posts\/5156\/revisions"}],"predecessor-version":[{"id":5382,"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/posts\/5156\/revisions\/5382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/media\/5042"}],"wp:attachment":[{"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/media?parent=5156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/categories?post=5156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.festivalcinemambiente.it\/en\/wp-json\/wp\/v2\/tags?post=5156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}